Our experience in cultural exchange between Andalusia and Japan is circumscribed to many cases we've collected in last fifteen years of promotion of andalusian exportable offer in Japan. Therefore, it's a sectorial contribution that we hope it will enrich the discussion provided.
My brief intervention will focus on how we have used the curious affinity between Japanese and Andalusian people over the years and the interest of japanese people for our cultural events. The promotion in Japan of our food products and our wines is largely based on marketing strategies that appealed to the sympathy that the Japanese people have always shown by Andalusian culture.